Aviation watches are about two things: function and fashion. The Casio G-Shock series has both in abundance, which is what sets them apart from the competition.
The G-Shock watches are purpose-built to withstand the cockpit environment and the rigors of the flying lifestyle. LIke the watches themselves, the G-Shock series is a survivor, having premiered in 1983. Consumers have trusted it for four decades because they know first-hand how durable it is.